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Initiative

Rebranding and Brand Pivots

Centralize and collaborate on new assets in one easy-to-use portal, intuitively organized so stakeholders can consistently roll out on-brand materials across key channels and markets.

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How Bynder simplifies the rebranding process

Plan for a smooth launch in one place

Struggling to get everyone and everything on the same page for a rebranding launch? We’ve got you covered.

  • Centralize rebranded materials for quick access and distribution
  • Set publication dates on content to ensure a well-timed launch across all channels
  • Automate the archiving of outdated, off-brand materials to distinguish old from new
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Communicate your new brand identity

Bring your new branding to life with rich, dynamic brand guidelines—fully integrated with DAM so everyone knows exactly how to create and use new brand assets.

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The challenge

Need to update visuals or videos across key channels and markets with new branding?

Our solution

Create & edit rebranded content in minutes

By using creative templates with pre-fixed elements reflecting your new brand identity, everyone can create on-brand content variations quickly and in high-volume—no design skills needed.

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Review & collaborate on new iterations

From start to finish, ensure your rebranding plan is coordinated—not chaotic—with our Asset Workflow module.

Manage content requests, review iterations, and approve/reject assets all in one place.

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Track content usage after rebranding

Once your rebranded assets are ready to be used, Bynder Analytics provides crystal-clear data-driven insights into how content is being used—and by whom—directly in the portal.

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Curious how Bynder can help your initiative?

Our in-house experts can walk you through everything you need to know.

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