How Pernod Ricard Drives Brand Impact with DAM in 2023

2023 will no doubt continue some of the creative content trends of 2022: pressures to reduce agency spend, consolidate systems, and find efficiencies all without compromising the customer experience. Brands will therefore be forced to innovate and reimagine how content is created, managed, and distributed in order to keep driving exceptional content experiences.

Pernod Ricard is one brand tackling this head on. An iconic beverage brand with 70+ global sub-brands, Pernod Ricard is on a journey to unite all their assets - including those of Jameson, Malibu, and Havana Club - in one DAM system of record in order to enable an exceptional omni-channel content experience for all brands within their portfolio.

Join this webinar to learn:

• The system-of-record approach to DAM that sets a large organization up for scale in order to increase speed of execution and maximize investments in digital.
• The multi-brand approach to unifying each brand’s message across visual assets, content and documents using Enterprise Brand Guidelines.
• How Pernod Ricard enables its collaborator network to bring its brands to life with their digital assets.

Presenters

Brian Kavanaugh
Director, Global Field and Customer Marketing
Bynder

Kristina Torosyan
IT Project Manager, Marketing & Consumer Insights
Pernod Ricard